How the Mirror Score works

With noindex or a block, the page doesn't show up on Google at all, however good it is.

The title is the blue line in Google and the first thing AI assistants read about the page.

1 point if there is a title but it's under 10 or over 60 characters.

Without one, Google cuts some random text out of the page.

1 point if there is a description but it's under 50 or over 160 characters.

The h1 is the page's core message for Google and AI; several or none water it down.

1 point with more than one h1.

It tells Google which address counts when the same page is reachable under several.

The sitemap lists every page for search engines; without it Google finds new pages later.

Google ranks the mobile version of a page first.

Browsers warn against the site otherwise, and Google ranks it lower.

Search engines, translators and screen readers then know which language the page speaks.

Guests share links in chats; without a preview a link looks like spam.

Google and AI understand images through their alt text, and screen readers read it aloud.

1 point if at most one image in ten lacks alt text.

Otherwise Google takes empty pages for content, and old links land on the homepage without a word.

What ChatGPT and the others may not read, they can't recommend.

It's the first file every crawler asks for.

The crawlers of ChatGPT, Claude and Perplexity don't run JavaScript: whatever only appears afterwards, they don't see.

1 point from 120 words.

Structured data is the language machines read facts in.

These exact fields feed Google Maps, AI Overviews and travel assistants.

The same address and number everywhere make the business unmistakable for Google and AI.

1 point for address or phone alone.

Guests ask Google and AI assistants all the time whether a place is open today.

That's how search engines and AI see that website, profiles and reviews belong to the same business.

AI assistants like to answer with lines they find as question and answer on the page.

A short version for AI assistants that prevents misunderstandings about your business.

Every second of load time costs bookings, above all on mobile data at the beach.

Proportional: the Lighthouse score divided by 10, so 5.7 points at 57.

The largest element decides when the page feels ready to guests.

2 points up to 4 seconds.

When the page jumps, guests tap the wrong thing, often right when booking.

1 point up to 0.25.

While scripts are busy, the page doesn't react to taps.

1 point up to 600 ms.

Until the server answers, the guest sees only a white screen.

1 point up to 1.8 seconds.

Every megabyte costs time and data on mobile networks.

1 point up to 6 MB.

Modern formats are much smaller than JPEG and PNG at the same quality.

Full points from half of the images, 1 point if any image is modern.

The browser then loads first what guests see right away.

Pages with three images or fewer always meet it.

Every detour between interest and table costs guests.

Guests tap what they see; a hidden path is no path.

In Ibiza and across Spain people book over WhatsApp, especially at short notice.

On a phone, a number you have to type is a hurdle.

Groups, events and enquiries from abroad prefer to write.

Anyone who wants to come needs directions, and the link strengthens your Maps listing.

Anyone who types the address without https or follows an old link otherwise lands on an insecure page.

Guests type it with or without www; neither should lead nowhere.

It stops anyone from diverting guests to an unencrypted connection on the way, in hotel Wi-Fi for example.

Browsers block such content or show a warning instead of the padlock.

A dead link right before booking costs trust, and Google reads it as a sign of a neglected site.

We follow up to 12 internal links of the homepage. 1 point with exactly one broken link.

Germany and Spain require it for business websites; without it, legal warnings and fines can follow.

The GDPR requires it, and guests look for it before they send a form.

"© 2019" in the footer makes guests wonder whether the rest still holds.

Only counts when the page shows a year; last year is enough.

An accessible page is easier to read for every guest, in the sun at the beach too; in the EU, booking pages increasingly have to be accessible.

1 point from 75.

Other people's words convince more than your own, especially before a first booking.

Guests prefer to book in their own language.

Every extra language opens its own Google search and its own AI answers.

Otherwise Google may show guests from Germany the Spanish page.

Almost every international guest understands English.

Video shows in seconds what a place feels like.

Sharing happens in WhatsApp and Instagram; a link with a picture stands out in a chat and gets opened more.

Guests check the profile before they come; the link shows Google and AI that both belong together.

Short video is how many guests discover new places.

Many guests and directories still look there for opening hours and reviews.