Insights
Guides to film, content and marketing
What we explain in briefings, written down: the season in Ibiza, trade shows in Barcelona, formats, processes and effort. From our projects since 2023, short and concrete.
Report · Pilot edition, October 2026
MAD MIRROR Awards Ibiza 2026
46 websites of beach clubs, hotels, restaurants and clubs in Ibiza tested: the 2026 test winners, who earns Mirrors and what the best do differently.
See the test winners
Web Design
Website for Ibiza Hotels and Beach Clubs: Checklist Before the 2027 Season
Website redesign checklist for Ibiza hotels and beach clubs: languages, online booking, pages for Google and AI search. Example: Vanilla Beach Ibiza.
23 October 2026 · 8 min
AI Search
How Does ChatGPT Recommend Your Restaurant or Hotel in Ibiza?
Where ChatGPT and Google's AI Mode find Ibiza tips and what restaurants and hotels can change. At Vanilla Beach, one in three search visits comes from ChatGPT.
23 October 2026 · 8 min
Ibiza
Filming permits in Ibiza: town halls, beaches, natural parks and drones
Who approves shoots in Ibiza? Town halls, the coastal authority, natural parks, ports and drones: lead times, fees per the Film Commission and official sources.
22 October 2026 · 8 min
Film
Corporate video, brand film or commercial: what's the difference?
A corporate video introduces your company, a brand film shows what you stand for, a commercial sells in 6 to 30 seconds. Lengths, uses and how to choose.
13 October 2026 · 6 min
Strategy
Agency, freelancer or in-house: who should make your content?
Freelancer for single formats, agency for several channels, your own team once content is daily: an honest comparison and five questions that decide it.
13 October 2026 · 5 min
Production
How does a video production work? Five phases from enquiry to delivery
First call, concept, preparation, shoot, post-production: a brand film usually takes four to eight weeks. What happens in each phase and what you contribute.
13 October 2026 · 6 min
Barcelona
Trade show video in Barcelona: checklist for ISE and MWC 2027 exhibitors
ISE 2027 (2 to 5 February) and MWC 2027 (1 to 4 March) in Barcelona: which videos exhibitors need and when production has to start. A checklist.
13 October 2026 · 5 min
Ibiza
Ibiza season calendar 2027: when to plan, shoot and post content
The Ibiza season typically runs from late March to mid October. When beach clubs, hotels and restaurants should plan, shoot and post content for 2027.
13 October 2026 · 7 min