Social Media Production & Management · 2026

VANILLA BEACH IBIZA
SOCIAL MEDIA

Since the 2026 season we have run Vanilla Beach Ibiza's social media on a yearly retainer. We shoot on location at Playa d'en Bossa, edit reels, design posts and stories, and push the strongest content through Meta Ads. A partnership built for many seasons.

Playa d'en Bossa

Full Moon

Vanilla Spritz

500,000+

impressions in 60 days

190,000+

reel interactions in 30 days

4.83 %

click rate of the website campaign

25+

reels in the 2026 season

Client: Vanilla Beach Ibiza
Category: Social Media Production & Management
Year: 2026

Platforms: InstagramFacebookThreads
Services: Content strategy and editorial planReels, posts and storiesOn-location shooting and editingGraphic designCommunity managementMeta AdsMonthly reporting

The brief

A beach club on Ibiza lives by the season. Between April and October it has to reach guests who are on the island or planning their trip. That takes fresh content every week, showing food, drinks, events and the team, and one hand steering channels, community and ads together. One-off shoots are not enough.

Our approach

We work as the club's outsourced social media team on a twelve-month retainer. Every month we plan topics around the event calendar, shoot on location and deliver reels, feed posts and stories in the brand's look. Recurring formats carry the season: full moon nights, live sax and DJ sets, World Cup public viewing and a catamaran event for the solar eclipse on 12 August. We push the best reels through Meta Ads, first as a campaign to the website, then from main season as a Reels Boost for reach across the Balearics and mainland Spain.

The result

In main season the campaigns reached more than 500,000 impressions in 60 days. In the second month impressions grew 27 % on an almost unchanged budget, while the cost per 1,000 impressions fell 20 % to €2.35. The reels collected more than 190,000 interactions in 30 days. Every month closes with a report and clear next steps. After the brand film (2023) and the new website (2026), social media is the third building block of a long-term partnership.