Social Media Recruiting · 2024
SCHICKY MICKY
RECRUITING · KASSEL
A recruiting film as an Instagram ad for Haarstudio Schicky Micky, a hair salon in Kassel: four of four positions filled, three in under two weeks. After moving into a bigger space, the salon needed four new people; we shot the film and ran the ad. The owner had her pick of the applicants and hired a full-time stylist and two apprentices. The fourth position, a barber, followed with a second, targeted campaign.
Sahra · Q&A
Recruiting
Kathleen · Q&A
4 of 4
positions filled
< 2 weeks
to the first three hires
1 film
for both campaigns
5 reels
the ad plus four team reels
- Client
- Haarstudio Schicky Micky
- Category
- Social Media Recruiting
- Year
- 2024
- Platforms
- Instagram
- Services
- Recruiting filmShoot in the salonVertical editInstagram adsAudience targetingQ&A reels for the team
The brief
Haarstudio Schicky Micky moved into a bigger space. More space needs more hands: the goal was four new people on the team. Good hairdressers usually have a job already and don't browse job boards. The ad had to reach them where they are every day, on Instagram, and show them why this salon is worth the move.
Our approach
Instead of a job ad with bullet points, we shot a film in the salon: the owner and a stylist talk about how the team works, with everyday moments at the chair in between. It ends with an easy way to apply, in person at the salon or by email. We cut it as a vertical reel and ran it as a paid Instagram ad in the Kassel area.
The result
Just under two weeks after launch, the owner could choose freely among the applicants. She hired three: a full-time stylist and two apprentices. For the fourth position we ran the ad again in 2025, this time aimed at barbers and men's hairdressers, because until then the team were all women specializing in women's hair. Since late 2025, Amir has been cutting men's hair there. Four of four positions are filled, and with men's cuts the salon has a new group of customers.
How we did it
- 1
Recruiting film in the salon
The owner and the team tell the camera what working at the salon is like. Cut as a vertical reel, with the address and how to apply at the end.
- 2
Instagram ad, August 2024
We ran the film as a paid ad in the Kassel area. Applying was simple: in person at the salon or by email.
- 3
Three hires in under two weeks
The owner had her pick of the applicants and hired a full-time stylist and two apprentices.
- 4
New faces in the feed
We introduced Sahra, Kathleen and Vivien with Q&A reels of their own: what do you love doing most, what's the atmosphere like, what do you think of the boss. Regulars meet the new team members before their first appointment, and the next applicants see what the team is like.
Vivien · Q&A
- 5
Round two: a barber
In 2025 the ad ran again, aimed at barbers and men's hairdressers. Amir said yes, and a reel of his own introduced him and the new men's cuts.
Amir · Barber
Before
A new, bigger salon, but four open positions. A team of women stylists specializing in women's hair, nothing aimed at men.
After
Four new people on the team: a stylist, two apprentices and a barber. Men's cuts are new on the menu, and every new team member has a reel of their own.
Next project