BRANDING
Brand Identity
A brand that tells customers straight away what you stand for.
A brand is a shortcut in your customers' heads: they know what to expect from you before they book or get in touch. MAD MIRROR STUDIOS develops positioning, logo and corporate design for hotels, restaurants, beach clubs and companies, for example for the vending machine dealer SchoberAutomaten. We define how you speak and look, and build a system that makes every touchpoint easier: from the logo and the menu to the website.
What you get
Always included
- Brand workshop, market and audience analysis
- Positioning and messaging framework
- Naming and claim development
- Logo and full corporate design
- Brand guidelines your team can actually use
- Rollout across all touchpoints
Selected work
Brand Identity in practice
How we work
Our branding process
- 01
Workshop & positioning
We work out what you stand for, who you want to reach and what sets you apart, and pin it down in one clear direction.
- 02
Design direction
Logo, colors, typography and imagery come together as a system we test on real applications before it's locked.
- 03
Build-out
We design the individual pieces: corporate design, print, social assets and the website, all in one piece.
- 04
Launch & guidelines
You get every file, guidelines your team can work with, and a website you can maintain yourself.
Do you do rebrandings of existing companies?
Yes. We handle both new brands and careful evolutions of existing ones, for example when a hotel renovates or a restaurant gets a new concept, keeping the equity you have built while removing what holds the brand back.
How long does a branding project take?
A full branding typically takes six to twelve weeks from workshop to finished guidelines, depending on scope and how fast decisions are made on your side.
What do we receive at the end?
A complete identity: strategy, logo files in all formats, typography, colors, templates and clear guidelines, plus source files so your team and other partners can keep working with them.
Do we own the logo afterwards?
Yes. Once paid in full, you get exclusive, unlimited rights of use to the logo: you can register it as a trademark, change it and pass it on, for example if you sell your business. Drafts you didn't choose stay with us, and we may show the logo as a reference.
How many revision rounds does a logo get?
Two rounds of revisions per deliverable, for example for the logo and for the guidelines, unless the quote says otherwise. Because the direction is set in the workshop beforehand, the rounds are about fine-tuning, not starting over.