Barcelona · Trade fairs
Trade show video and content for exhibitors in Barcelona
For ISE and MWC, exhibitors from all over the world come to Fira Gran Via, and most leave with a few phone photos. MAD MIRROR STUDIOS is a German-run studio in Barcelona that produces, for exhibitors at ISE (2 to 5 February 2027) and MWC (1 to 4 March 2027), the loop for the LED wall, product clips, interviews at the booth, one social clip per show day the same evening and the recap film the week after. For exhibitors from Germany, Austria and Switzerland that means a briefing in German and a crew with no flights or hotel.
ISE 2027
2 to 5 February, Fira Gran Via
MWC 2027
1 to 4 March, Fira Gran Via
Studio in Barcelona
no flights, no hotel, clips the same evening
Trade fairs
What we do for exhibitors
Booth loop
30 to 90 seconds for the LED wall or monitors, no sound, large type, in the wall's format. From existing footage or a short shoot, approved two weeks before the show.
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Product clips and invitation video
15 to 30 seconds per product for tablets at the booth and ads beforehand, plus the invitation video with hall and stand number for LinkedIn and email.
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The show days
Two to four hours a day at the booth: walkthrough with visitors, interviews with customers and partners, demos, photos for press and LinkedIn, one social clip the same evening.
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Recap and customer voices
The recap film the week after, then the cuts for the year: customer voices for website and sales, demos as product videos, photos for the next invitation.
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Trade show campaign
LinkedIn and Meta ads before the show for meetings at the booth and afterwards for the leads that didn't close.
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Process
Timeline, counted back from the show
For ISE 2027 that means a start in early December, for MWC 2027 early January.
- 01
8 weeks ahead
Briefing, goals, list of formats, the booth builder's specs for LED wall and monitors, exhibitor passes for the crew.
- 02
4 weeks ahead
Shoot of product clips and invitation video, edit of the booth loop.
- 03
Show days
Team at the booth, interviews and demos, one clip per day online in the evening.
- 04
1 to 4 weeks after
Recap film, customer voices, product videos, photo archive, ads to the open leads.
References
What we bring to the booth
Tantra Ibiza: club night reel
A full night followed with the camera and cut into a vertical reel: the same routine as a show day at the booth, just a different crowd.
Chamelo Eyewear: AI commercial
A tech product in use before any logo appears, every frame generated with AI: a way to get product clips even when the prototype is only ready for the show.
Production experience for ZDF and 3sat
The craft holds up on national television; at the booth it helps with light, sound and pace.
Package for ISE and MWC 2027
Fira Barcelona Trade Fair Package: your fair, told in your visitors' languages.
The package for exhibitors at ISE (2 to 5 February 2027) and MWC (1 to 4 March 2027) at Fira Gran Via. Content before, during and after the fair from a German-run studio in Barcelona: no flights or hotels for the crew, one point of contact who speaks your language.
What's included
- A teaser before the fair for LinkedIn, newsletters and invitations
- Same-day reels from your stand
- Interviews with your team and visitors, each in their own language
- A recap film after the fair, plus short cuts for social media
- We sort out the shooting plan, passes and schedule with you in advance
- One point of contact, on site in Barcelona
Timeline
By mid-December
Enquire for ISE, so the shooting plan and interviews are set
By mid-January
Enquire for MWC
Fair days
Shooting at the stand, same-day reels, the recap film afterwards
We set the scope and fixed price in a free 20-minute call, depending on fair days, formats and languages.
FAQ
Frequently asked questions
Are we allowed to film at the show?
At your own booth yes, the exhibitor contract governs that. In the aisles and at other booths the organizer's rules and the consent of the people in frame apply. We work there with small equipment and collect written releases for interviews.
Do you work with exhibitors from Germany, Austria and Switzerland?
Yes, in German from briefing to sign-off, with a studio that lives in Barcelona. Interviews are held in the interviewee's language, German, English or Spanish, mixed on the same day if needed; subtitles come in the languages of your markets.
What if we only need the booth loop?
Then we produce only that, from existing footage or a short shoot, matched to the booth builder's wall. The show days can be added up to two weeks before.
How late can we still book?
For the show days often until two weeks before, because we're in the city. For the booth loop and product clips we need four weeks, otherwise there is no time for approval and format adjustments.
Do you cover other shows in Barcelona too?
Yes, everything at Fira Gran Via and Montjuïc, for example Smart City Expo, Seafood Expo or Alimentaria. The process is the same, only the industry's formats change.
Do you come to shows in Germany too?
Yes. For shows in Frankfurt, Hanover, Cologne or Munich we travel in from Barcelona with the same process; flights and hotel are then listed separately in the quote unless it includes them.
Can we show the loop and clips at other shows?
Yes, your own trade fairs and events are explicitly included. Without a special agreement you get a non-exclusive right, limited neither in time nor territory, covering your own advertising and communication: besides trade fairs, also website, social media with paid ads, newsletters and presentations. Use by dealers, partners or the organizer is settled in the quote.
How many revisions does the booth loop include?
Two, as with every deliverable, unless the quote provides otherwise. We schedule them so sign-off happens two weeks before the show and the booth builder has the final file in time.