MARKETING
Performance Marketing
Ads that bring bookings, not just clicks.
Ad budget without a system is a donation to the platforms. MAD MIRROR STUDIOS plans and runs paid ads on Meta, Google, TikTok and LinkedIn for hotels, beach clubs, restaurants and brands, with creatives we shoot ourselves; for Vanilla Beach Ibiza, 1,000 impressions cost 20% less in the second month than in the first. We set up clean tracking and steer by one metric: what a booking or enquiry costs and what it brings in.
What you get
Always included
- Account, pixel and conversion tracking setup
- Campaign strategy and funnel structure
- Ad creative production and copywriting
- Systematic A/B testing of creatives and audiences
- Budget management and continuous optimization
- Transparent reporting on ROAS and cost per lead
How we work
Our marketing process
- 01
Audit & strategy
We analyze your market, audience and current funnel, then define positioning, channels and measurable goals.
- 02
Creative & setup
Content formats, ad creatives and tracking are built so every campaign starts on a solid foundation.
- 03
Launch & optimize
Campaigns go live, data comes in, and we iterate on creatives, audiences and budgets in short cycles.
- 04
Scale & report
What works gets more budget, what does not gets cut. You see results in clear reports, not vanity metrics.
What ad budget do we need to start?
Enough to get meaningful data within a few weeks. How much that is depends on your goal, the season and the competition: a campaign for off-season reservations needs less than a launch across Spain. You get a concrete recommendation after we've looked at your goals and margins.
On which platforms do you run ads?
Meta, Google (Search, Shopping, YouTube), LinkedIn and TikTok. The mix follows where your customers make decisions, not platform trends.
How do you report results?
You get a clear monthly report with spend, results and learnings, plus access to a live dashboard. We report the numbers that matter to your business: leads, revenue and payback.
Do the ad creatives come from you too?
Yes. We shoot the photos and videos for your ads ourselves, in several variants for testing, and what the numbers show goes straight into the next shoot. So you don't need a second agency for the creatives.