MAD MIRROR Awards 2026
Branding Awards
Brand identity, logos, rebrands, packaging, print and spaces.
The award goes to the brand as a system: the thought behind it, the design and whether it holds up everywhere, from the sign to the Instagram profile.
6
subcategories
6
regions
Jury
4 fixed criteria
Subcategories
What earns Mirrors
Every subcategory is awarded separately in every region, with its own Test Winner.
01
Brand identity
Logo, colours, type and rules as one system.
02
Logo and wordmark
The mark alone: symbol, wordmark, monogram.
03
Rebrand
An existing brand reset; the jury also looks at the step from old to new.
04
Packaging
Bottles, cans, boxes, bags and labels.
05
Print and editorial
Menus, magazines, books, posters and stationery.
06
Space and signage
Signage, facades and graphics in the spaces of hotels, restaurants and shops.
Criteria
How the jury rates
Each jury member gives 0 to 10 points per criterion. The mean of all votes, weighted as shown, gives the rating from 0 to 100. Anyone involved in a work or working for the brand doesn't vote on it. Each edition lists who sits on the jury.
- Idea25%
- A clear thought behind the brand that fits in one sentence.
- Design30%
- Form, type, colour and details: how well the brand is designed.
- Fit25%
- Whether the brand fits the offer, the place and the audience, and stands out from the market.
- System20%
- Whether it holds up everywhere: sign, website, menu, Instagram, uniform.
Mirrors
One to three Mirrors
A Mirror is the unit of the rating, like a star in a restaurant guide. The three bars come from the MAD MIRROR STUDIOS logo: the more of them light up, the better the work.
1 Mirror · Very good
Work that stands out in its category.
From 70 points.
2 Mirrors · Excellent
Clearly ahead of the market, with no weakness in any criterion.
From 80 points, no criterion below 50.
3 Mirrors · Exceptional
Sets the standard, strong in every criterion.
From 90 points, no criterion below 70.
The Test Winner of a subcategory in a region is the work with the highest rating, provided it reaches at least one Mirror and at least five works were rated. In a tie, the works share the title.
Regions
Six regions, one Test Winner each
Each work enters exactly one region: where the brand it was made for is based. Who made it, and from where, doesn't matter.
01
Ibiza and Formentera
The island where it all started.
02
Barcelona
The city and its surroundings.
03
Mallorca and Menorca
The rest of the Balearic Islands.
04
Spain
The rest of Spain.
05
Germany
All of Germany.
06
International
Every other country.
Enter
Where do you compete?
Pick the subcategory and region. You send us the link to the work; we reply within two working days.
Your title if you win
Test WinnerBrand identity
Branding · Ibiza and Formentera · MAD MIRROR Awards 2026
Logo, colours, type and rules as one system.
Enter for freeFAQ
Frequently asked questions
What goes into an entry?
The mark and at least three applications as they are really in use: photos of the sign, the menu, the profile. A rebrand also shows the old look.
Do unused designs count?
No. Only a brand that is in use can enter. That way the jury rates what guests and customers really see.
What does it cost to enter?
Nothing. Entering is free, and a rating can't be bought. The jury also picks works that catch its eye; all of them are rated the same way.
Which region do I enter?
Each work enters exactly one region: where the brand it was made for is based. Who made it, and from where, doesn't matter. The regions: Ibiza and Formentera, Barcelona, Mallorca and Menorca, Spain, Germany, International.
How does a work become Test Winner?
The Test Winner of a subcategory in a region is the work with the highest rating, provided it reaches at least one Mirror and at least five works were rated. In a tie, the works share the title.
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