MAD MIRROR Awards 2026
Film Awards
Commercials, brand films, documentaries, short films, music videos and more.
The award goes to the film itself: idea, craft, story and impact. Named are the brand and everyone who made it.
8
subcategories
6
regions
Jury
4 fixed criteria
Subcategories
What earns Mirrors
Every subcategory is awarded separately in every region, with its own Test Winner.
01
Commercials
Spots for TV, cinema, social and paid ads.
02
Brand films
Films that show what a hotel, a club or a brand stands for.
03
Documentaries
Documentaries, reportage and portraits, short or feature length.
04
Short and feature films
Fiction and independent films, from shorts to features.
05
Music videos
Videos for songs, artists and labels.
06
Event films and aftermovies
Parties, festivals, weddings, trade fairs: the night as a film.
07
Social video and reels
Vertical video for Instagram, TikTok and YouTube Shorts.
08
AI film
Films whose images are made fully or partly with AI, judged like any other film.
Criteria
How the jury rates
Each jury member gives 0 to 10 points per criterion. The mean of all votes, weighted as shown, gives the rating from 0 to 100. Anyone involved in a work or working for the brand doesn't vote on it. Each edition lists who sits on the jury.
- Idea25%
- A thought that sticks and belongs to the brand.
- Craft35%
- Image, light, sound, editing and colour: how well the film is made.
- Story20%
- Structure and rhythm: whether the film holds from the first second to the end.
- Impact20%
- Whether the film moves people and achieves what it was made for.
Mirrors
One to three Mirrors
A Mirror is the unit of the rating, like a star in a restaurant guide. The three bars come from the MAD MIRROR STUDIOS logo: the more of them light up, the better the work.
1 Mirror · Very good
Work that stands out in its category.
From 70 points.
2 Mirrors · Excellent
Clearly ahead of the market, with no weakness in any criterion.
From 80 points, no criterion below 50.
3 Mirrors · Exceptional
Sets the standard, strong in every criterion.
From 90 points, no criterion below 70.
The Test Winner of a subcategory in a region is the work with the highest rating, provided it reaches at least one Mirror and at least five works were rated. In a tie, the works share the title.
Regions
Six regions, one Test Winner each
Each work enters exactly one region: where the brand it was made for is based. Who made it, and from where, doesn't matter.
01
Ibiza and Formentera
The island where it all started.
02
Barcelona
The city and its surroundings.
03
Mallorca and Menorca
The rest of the Balearic Islands.
04
Spain
The rest of Spain.
05
Germany
All of Germany.
06
International
Every other country.
Enter
Where do you compete?
Pick the subcategory and region. You send us the link to the work; we reply within two working days.
Your title if you win
Test WinnerCommercials
Film · Ibiza and Formentera · MAD MIRROR Awards 2026
Spots for TV, cinema, social and paid ads.
Enter for freeFAQ
Frequently asked questions
Which films can enter?
Any film published in the twelve months before the edition, commissioned or independent. A film enters one subcategory; if you see it in two, enter it twice.
Does the budget count?
No. The jury rates what is on screen. A reel shot on a phone can beat a spot with a big crew if its idea and craft are stronger.
What does it cost to enter?
Nothing. Entering is free, and a rating can't be bought. The jury also picks works that catch its eye; all of them are rated the same way.
Which region do I enter?
Each work enters exactly one region: where the brand it was made for is based. Who made it, and from where, doesn't matter. The regions: Ibiza and Formentera, Barcelona, Mallorca and Menorca, Spain, Germany, International.
How does a work become Test Winner?
The Test Winner of a subcategory in a region is the work with the highest rating, provided it reaches at least one Mirror and at least five works were rated. In a tie, the works share the title.
