MAD MIRROR Awards 2026
Web Design Awards
Websites of hotels, beach clubs, restaurants, clubs, real estate and brands.
The award goes to a website that looks good and works. The jury rates the design, the Mirror Score measures the tech, and the weaker side counts.
6
subcategories
6
regions
Jury + data
design and tech
Subcategories
What earns Mirrors
Every subcategory is awarded separately in every region, with its own Test Winner.
01
Hotels
Hotels, agroturismos and resorts.
02
Beach Clubs
Beach clubs and beach restaurants.
03
Restaurants
Restaurants, bars and cafés.
04
Clubs and nightlife
Clubs, party series and venues.
05
Real estate and villas
Agents, villa rentals and developments.
06
Brands and shops
Brands, shops and online stores.
Criteria
Jury and measurement, the weaker side counts
Each jury member gives 0 to 10 points per criterion. The mean of all votes, weighted as shown, gives the rating from 0 to 100. Anyone involved in a work or working for the brand doesn't vote on it. Each edition lists who sits on the jury.
Jury: design
- Design35%
- Layout, type, image and motion, on a phone and on a desktop.
- User journey30%
- Whether you understand in seconds what's on offer and book or enquire without a detour.
- Images and copy20%
- Real images and clear copy in the languages of the guests.
- Brand fit15%
- Whether the site lets you feel the brand.
Measurement: Mirror Score
The jury rates the design; the Mirror Score measures Google, AI visibility, mobile speed, booking, trust, languages and video with 55 criteria. Mirrors and rank come from the lower of the two values.
- Google (SEO)18%
- AI visibility (GEO)18%
- Mobile speed22%
- Booking and contact14%
- Tech and trust10%
- Languages9%
- Video and social9%
Mirrors
One to three Mirrors
A Mirror is the unit of the rating, like a star in a restaurant guide. The three bars come from the MAD MIRROR STUDIOS logo: the more of them light up, the better the work.
1 Mirror · Very good
Work that stands out in its category.
From 70 points.
2 Mirrors · Excellent
Clearly ahead of the market, with no weakness in any criterion.
From 80 points, no criterion below 50.
3 Mirrors · Exceptional
Sets the standard, strong in every criterion.
From 90 points, no criterion below 70.
The Test Winner of a subcategory in a region is the work with the highest rating, provided it reaches at least one Mirror and at least five works were rated. In a tie, the works share the title.
Regions
Six regions, one Test Winner each
Each work enters exactly one region: where the brand it was made for is based. Who made it, and from where, doesn't matter.
01
Ibiza and Formentera
The island where it all started.
02
Barcelona
The city and its surroundings.
03
Mallorca and Menorca
The rest of the Balearic Islands.
04
Spain
The rest of Spain.
05
Germany
All of Germany.
06
International
Every other country.
Enter
Where do you compete?
Pick the subcategory and region. You send us the link to the work; we reply within two working days.
Your title if you win
Test WinnerHotels
Web design · Ibiza and Formentera · MAD MIRROR Awards 2026
Hotels, agroturismos and resorts.
Enter for free
Website Check
How many Mirrors would your website get?
The free Website Check measures your homepage against the same 55 criteria as the Web Design Awards, plus a design read. You see your Mirror Score and the fixes to the next Mirror, and you can have them done with us right away.
Start the website checkFAQ
Frequently asked questions
Why does the weaker side count?
Because a beautiful website that's missing on Google or crawls on a phone brings no guests, and a fast one without design convinces nobody. Three Mirrors need both.
Can I see my Mirror Score beforehand?
Yes, with the free Website Check. It calculates with the same code as the Awards and shows how many Mirrors your website's tech allows at most today.
What does it cost to enter?
Nothing. Entering is free, and a rating can't be bought. The jury also picks works that catch its eye; all of them are rated the same way.
Which region do I enter?
Each work enters exactly one region: where the brand it was made for is based. Who made it, and from where, doesn't matter. The regions: Ibiza and Formentera, Barcelona, Mallorca and Menorca, Spain, Germany, International.
How does a work become Test Winner?
The Test Winner of a subcategory in a region is the work with the highest rating, provided it reaches at least one Mirror and at least five works were rated. In a tie, the works share the title.
