Ibiza · Beach clubs
Beach club social media and video in Ibiza
A beach club has five months to earn a year, and its guests decide on their phones before they see the beach. MAD MIRROR STUDIOS produces reels, brand films, photos and websites for beach clubs in Ibiza and Formentera; for Vanilla Beach in Playa d'en Bossa, social media reached over 500,000 impressions in 60 days in 2026. We shoot before the season, so in July you post instead of filming.
500,000+
impressions in 60 days from Vanilla Beach social media
since 2023
for Vanilla Beach: brand film 2023, website and social media 2026
Any language
captions in your guests' languages
Beach clubs
What we do for beach clubs
Brand film
A day on the beach from the first coffee to sunset, 60 to 120 seconds, for website, Instagram and booking platforms. Shot before the season, when the light is soft and the club still empty.
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Social media retainer
Three to five reels a week through the season, from the pre-season stock plus short shooting blocks at events. Captions in your guests' languages and posting plan included, the strongest reels run as Meta ads if you want; your team on the beach does the stories.
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Food and venue photos
Menu, signature drinks, sunbeds, sunset: photos for Google, Instagram, website and press, on the same shooting day that produces the reels.
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Event and closing films
Openings, sunset sessions, closing: highlight clip within 48 hours, the long cut as a recap for winter and next year's pre-sale.
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Website and reservations
A fast website in your guests' languages, with menu, online reservations and directions. The Vanilla Beach website runs in five languages and ranks for 710 keywords in Google's top 5.
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Process
A beach club year, from our side
Content for a beach club follows the season, not the agency's calendar. This is what a year looks like in which nothing is missing in July.
- 01
January to March: planning
Annual plan, formats, dates for the shooting blocks, website updates, recruiting content for seasonal staff.
- 02
May: pre-season shoot
Two shooting days around the opening: brand film, photos of the new menu, drone over an empty beach, reel stock for June to September.
- 03
June to September: operations
Reels from stock, short shooting blocks on site at events and sunset sessions, captions in your guests' languages, delivery within a week.
- 04
October: closing and recap
Closing film, thank-you to the team, material for the pre-sale and numbers for next year's planning.
References
Our work for beach clubs
Three projects, one client: Vanilla Beach started with a brand film in 2023 and added website and social media in 2026.
Vanilla Beach: brand film
The film from 2023: a day at the beach club from the first coffee to the evening on the terrace.
Vanilla Beach: social media
Season 2026: over 500,000 impressions in 60 days, 20% cheaper per 1,000 impressions in the second month.
Vanilla Beach: website
Website 2026 in five languages with online reservations: 710 keywords in Google's top 5, 1 in 3 search visits comes through ChatGPT.
Package for Ibiza and Formentera
Season Opening 2027: your content is ready before the guests arrive.
The package for beach clubs, hotels, restaurants and villas in Ibiza and Formentera. We plan with you over the winter, shoot before the opening and deliver reels, photos and ads for May and June. You start the season with everything ready, instead of shooting in the middle of service.
What's included
- Planning over the winter: goals, shots, shooting plan and date
- One shoot day before the opening, video and photo in one go
- Reels and stories for May and June, subtitled in your guests' languages
- Photos for your website, booking portals and Instagram
- Ads on Meta and Google, ready before the first guests book
- One point of contact from planning into the season
Timeline
Until December
Plan and set the shoot date while the 2027 budgets are made
February to April
Shoot before the opening; Easter is on 28 March 2027
May and June
Reels, photos and ads run while guests plan their trip
We set the scope and fixed price in a free 20-minute call, to fit your business. We plan the shoot days before Easter and before the April openings over the winter, because we fly to the island for them.
FAQ
Frequently asked questions
When should we start on content for the season?
Plan by February at the latest, shoot in May. Two shooting days around the opening deliver most of the reels for June to September, and high season only adds events and what's happening now.
Do you come to Ibiza and Formentera for shoots?
Yes. During the season we're in Ibiza regularly and several times for regular clients, and we plan Formentera as a day trip by ferry. Planning happens from our studio in Barcelona; travel costs are listed separately in the quote unless it includes them.
Can we do stories ourselves and you the rest?
Yes, that's the model that works best: your team posts stories and answers the community, we deliver film, reels, photos and the templates that make everything look like one brand.
In which languages do you post?
In the languages your guests speak: usually English, Spanish and German, and Italian, French or any other depending on the crowd. Captions and subtitles are written by the people who also shoot and by native speakers from our network, not by a translation agency.
Are drone shots on the beach possible?
Yes, with planning: the rules of the Spanish aviation authority AESA and the island's protected zones apply, and on the beach the municipality's requirements come on top. We settle this in preparation and shoot early in the morning when the beach is empty.
How does the collaboration run through the season?
In a monthly rhythm: one shooting block on site, clips delivered within a week, a posting plan for the month, one contact on our side and one on yours. Changes to the plan go by message, not by meeting.
Can we run the reels as ads too?
Yes. Without a special agreement you get a non-exclusive right of use, unlimited in time and territory, for your own advertising and communication, explicitly including paid online ads on your channels. TV, outdoor, print ads and use by partners such as promoters or sponsors are settled in the quote.
How many revisions are included?
Two rounds of revisions per deliverable, unless the quote says otherwise. During the season, feedback on the weekly delivery comes by message and bundled by one person on your side, so the reels go live on time.